OUR THEORY OF CHANGE
INCLUSION
We believe in a diverse and inclusive ecosystem and will strive to make inclusion our key driving force
Investment Criteria
Who do we invest in?
We are sector agnostic, operating in Jordan. We invest in impactful, commercially viable SMEs with a track-record that have identified an expansion opportunity and need risk capital to grow.
How do we invest?
We invest via quasi-equity instruments which are entrepreneurial-friendly and fair. Our tickets start at $250,000, and we look at reinvesting in the SMEs we support for up to $ 2 million.
Our Gender Lens
We follow the 2X Challenge criteria. Companies that fulfill one or more of the below criteria are eligible to our gender lens:
Entrepreneurship
A woman as a co-owner or co-founder in the business
Leadership
20-30% women in senior management
Employment
30-50% share women in the workforce
Consumption
Products or services that specifically benefit women
